Keeping in view the huge popularity of the IPL-2, even Nazara Technologies is trying to cash on the cricket mania by introducing a range of mobile phone games on the Indian Premier League. Nazara has tied up with the various cellular operators for these mobile games such as Airtel, Spice, Idea, Vodafone, BPL, Tata Indicom and Reliance.
The products:
- Games
- Wall papers
- Color logos
- Themes
- Videos
- Ring tones
- Caller back ring tones
Games around IPL clubs – Delhi Daredevils, Deccan Chargers:
- The games will be available at Rs.10 allowing the players to play up to 3 times.
- Unlimited game downloads will be available at Rs.99.
Nazara is a Mumbai-based mobile entertainment company that focuses on the 100 million+ mobile subscriber base in India. They develop a range of branded and original mobile content that is highly relevant to the culturally diverse consumer base in the country.
Nazara has a subscriber base of 1.2 million and it expects to add another one million subscribers in this fiscal.
(Source: EFYtimes)